Here is the audio slideshow that me and my friend made about how a group of killer shoes came to earth to take over the world.


Get Famous With UGC!

November 24, 2008

In my previous post I talked about user generated content, or user generated media. The feature of web 2.0 which allows people like you and me to post almost anything they want online, any time, anywhere.

Well did you know that thanks to user generated content, some small bands who used to only be able to play gigs in the local bar have now become famous worldwide, signing record labels with huge companies?

Take, for example, the Arctic Monkeys. The English Indie-Rock band from the suburbs of Sheffield formed in 2002. The band consists of Alex Turner on lead vocals and guitar, Jamie Cook on guitar, Matt Helders on drums and backing vocals and Nick O’Malley on bass guitar and backing vocals. Arctic Monkeys achieved chart success with their first single, “I Bet You Look Good On The Dancefloor”, which became number one in the UK Singles Chart. Their debut album Whatever People Say I Am, That’s What I’m Not which was released in January 2006, became the fastest-selling debut album in British music history, surpassing Oasis’ Definitely Maybe and it still holds the post as the fastest-selling debut album for a group. Arctic Monkeys became a great success through fan-made demo tapes and online “file sharing” or “user generated content” websites, such as MySpace. They were named one of the first acts to come to the public attention via the Internet, and some commentators suggested that they represented the possibility of a change in the way in which new bands are promoted and marketed. The band eventually signed to the indepedant record label, Domino Records.

Another example is Lily Allen. Lily Rose Beatrice Allen is an English singer-songwriter and television presenter. Allen is the daughter of the actor/musician Keith Allen and the film producer Alison Owen and is best known by her songs called “Smile” and “LDN” and their “Mockney” style which she sings and writes them in.

After Allen created an account on MySpace and began posting her demos in November 2005 The demos started attracting thousands of listeners. As Allen was added by tens of thousands of MySpace friends, she started to become known by a wider and wider audience every day. 

In March 2006, OMM included an article about Allen’s success through MySpace, and she her first major mainstream coverage appeared two months later in the magazine’s cover story. Her songs became a great success and helped convince her label to allow her to have more creative control over the album and to use some of the songs that she had written herself.

So all in all, if you are in despair, post a few recordings of yourself on Youtube or MySpace. Who knows, if you’re good enough you might end up signing a huge record label within a few years.

User Generated Content

November 24, 2008

Web 2.0 has changed the face of internet Worldwide. With it’s best feature, user generated content, also known as consumer generated media or user created content it has helped created a massive communication web. With user generated content internet has changed from being something from which people simply access information to something where people can upload, edit and share. Some of the best examples for these kinds of websites are Wikipedia, the online encyclopedia in which people write and anyone can edit, Youtube in which people can upload their own videos and millions of videos can be found and virtual social communities such as MySpace and Facebook and Flickr, the massive photograph sharing website.UGC has also been characterized as “Conversational Media” and opposed to the previous “Packaged goods media”. Conversational media is a two way process whereas the latter is a one way process in which people can only access information chosen by administrators and cannot comment or contribute with their own knowledge.

The term User Generated Content became mainstream around the beginning of 2005 and has been growing since. It is used for many reasons, may it be gossip, advertisement, research, news… All digital media technologies can be included in this term, such as question-answer websites, blogs, wikis, mobile phone photography and podcasting. In some cases UGC may only be partial on a website. For example on, most of the information is created by the administrators of the site but on the other hand readers may publish the book or film reviews they wrote themselves. The UGC is monitored almost always though by the administrators of the websites, checking that they are not violating any copyright rules, that they do not contain offensive, abusive or racist statements or language or simply to check whether the information is correct and relevant to the content of the website in general.user-generated-content

UGC has gotten some bad criticism though, stating that the quality of the posted content is not always good or reliable, that there is fairness issues and that there are issues with privacy.The New York Times for example, critisized UGC saying that the texts written earlier by professional writers is far by much better than most of the information written nowadays by unknown people with hardly any education in the given topic.

But all in all, UGC is something that keeps a lot of websites going and helps them become widely renown. These websites wouldn’t still be standing if it wasn’t for the millions of people posting information about literally everything, every day.